Sector expertise · 15 projects
Banking & Finance
Banking clients include AAIB, Banque Misr, Bank Audi, AIB, ai Bank, alongside payments work for Fawry. Banking work in Egypt demands creative that survives legal review without losing its edge, and a team that understands the approval chain before the first concept is presented.
01 — THE WORK
Banking & Finance clients
7 clients · 15 projects
02 — WHAT WE DELIVER HERE
Capabilities used in banking & finance
Branding & Design
For brands that look like everyone else in their category.
BrandingCatalogues
Advertising Campaigns
For brands that need reach well beyond the people already following them.
BillboardsRadio
Digital & Social Media
For brands whose audience decides before they ever walk in.
Digital Media
Websites & Mobile Apps
For brands whose product is the experience.
Websites & Mobile Apps
Events & Experiences
For brands meeting their audience in person.
Booths & Exhibitions
03 — CATEGORY INTELLIGENCE
What we understand about this market
- Every line goes through legal and compliance, so the idea has to be built to survive review rather than rescued afterwards.
- Products across the category look near-identical to customers. Differentiation comes from clarity, not features.
- Acquisition and long-term trust pull in opposite directions; the campaign has to serve both.
- Retail, cards, SME and digital banking are distinct audiences with almost nothing in common.
- Digital adoption still depends on explaining the benefit, not the interface.
- Credibility is a design problem as much as a copy one — the work has to look like an institution.
Working in banking & finance?
We already know this market — that's fewer assumptions to test on your budget.