Sector expertise · 15 projects
Government
National campaigns carry a different burden: they must reach every segment of the population, clear multiple layers of approval, and hold up to public scrutiny. We have delivered communication for ministries, national authorities and public health programmes across Egypt.
01 — THE WORK
Government clients
11 clients · 15 projects
02 — WHAT WE DELIVER HERE
Capabilities used in government
Branding & Design
For brands that look like everyone else in their category.
BrandingCataloguesInternal Branding
Advertising Campaigns
For brands that need reach well beyond the people already following them.
TV AdsBillboards
Digital & Social Media
For brands whose audience decides before they ever walk in.
Digital Media
Film & Photography
For brands that need the work made, end to end.
PhotoshootTV Ads
Websites & Mobile Apps
For brands whose product is the experience.
Websites & Mobile Apps
Events & Experiences
For brands meeting their audience in person.
Events & Conferences
03 — CATEGORY INTELLIGENCE
What we understand about this market
- Approvals run through several layers, so the work is planned around the review chain from the start.
- Reach has to be genuinely national, across audiences with very different media habits and literacy levels.
- Behaviour change is usually the real objective, and it needs more than an awareness campaign.
- Everything published is subject to public scrutiny, which raises the cost of an imprecise claim.
- Accessibility and plain language are requirements, not refinements.
- The tone has to stay institutional and still sound like it was written for a person.
Working in government?
We already know this market — that's fewer assumptions to test on your budget.